why merino wool?

Cloud-Soft Touch
Delicately soft for newborn skin. No itch, just pure comfort.
Year-Round Comfort
Naturally warms in winter, cools in summer.
Dry & Cosy, Always
Breathable and moisture-wicking means comfort all day for bubba.
Naturally Fresh
Odour-resistant and stays fresh longer, perfect for any day.
Gentle for Sensitive Skin
Hypoallergenic and safe for eczema-prone little ones.
A Gift That Lasts
100% natural, sustainable luxury, treasured & passed on.
Cloud-Soft Touch
Delicately soft for newborn skin. No itch, just pure comfort.
Year-Round Comfort
Naturally warms in winter, cools in summer.
Dry & Cosy, Always
Breathable and moisture-wicking means comfort all day for bubba.

Naturally Fresh
Odour-resistant and stays fresh longer, perfect for any day.
Gentle for Sensitive Skin
Hypoallergenic and safe for eczema-prone little ones.
A Gift That Lasts
100% natural, sustainable luxury, treasured & passed on.
BEST SELLER
baby shoes
boucle knit

The More You Love, The More You Save
Buy 2 → Save 10%
Buy 3 → Save 15%
Buy 5 → Save 20%
Buy 6+ → Save 25%
bundle & save

organic / muted tonal / gender neutral